So what exactly is Experiential Marketing (EM)?
We’re so glad you asked! Experiential Marketing is the art of directly engaging consumers to participate in a brand’s unique interactive experience. Whether it’s an amazing festival, conference, trade show, soiree or taste-testing suite – EM allows brands to form a closer bonds between the consumer, immersing them in a fun and memorable experience. The idea being, if a brand event stirs genuine positive emotions within consumers, they are more likely to associate those emotions with that brand. This leads to more effective results and brand ROI than traditional marketing and advertising.
Part of our sweet spot here at Cover Paige Creative is our experiential marketing activations. We’ve certainly had the opportunity to provide our clients with a myriad of awesome customer interactions that have made huge waves within their brands. Take a look at some of our Experiential Marketing (and other) projects on our portfolio page.
So, how can CPC help you connect with your customer to create memorable interactions and experiences?
Full Service Experiential Marketing Packages & Events
Our full service packages are for the customer who would like Cover Paige Creative to guide them through their entire design or event process from concept to completion.
CPC will dream up the idea decorate, install & breakdown, procure vendors, provide professional advice and manage your event details. Basically, we’re your event concierge. Plus, we’ll show you how best connect with your customer through your immersive experience. We’ll work with you to bring your vision to life, create a remarkable experience and manage it all the way through… you won’t even break a sweat.