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We’re Showing’ You the LOVE

Valentines Day is around the corner…

 

We wanted to show you some love with a special CPC Valentine’s Day themed post! We’re revealing our top secrets for giving stylish and thoughtfully themed gifts without breaking the bank. Pluuuuus, we’re dying to introduce you to a #GirlBoss that we ADORE who’s all about the love (scroll down to grab one of her amazingly inspiring and super comfy t-shirts and love notes  just in time for V-Day).

So what exactly is Experiential Marketing (EM)?

We’re so glad you asked! Experiential Marketing is the art of directly engaging consumers to participate in a brand’s unique interactive experience. Whether it’s an amazing festival (think SXSW), a trade show, soiree or taste-testing suite – EM allows brands to form a closer bonds between the consumer, immersing them in a fun and memorable experience. The idea being, if a brand event stirs genuine positive emotions within consumers, they are more likely to associate those emotions with that brand. This leads to more effective results and brand ROI than traditional marketing and advertising.

Part of our sweet spot here at Cover Paige Creative is our experiential marketing activations. We’ve certainly had the opportunity to provide our clients with a myriad of awesome customer interactions that have made huge waves within the brands. Take a look at some of our EM (and other) projects on our portfolio page.

So, how can CPC help you connect with your customer to create memorable interactions and experiences?

 

 

Tested Tips, Tricks & Tools

A Thoughtfully Themed V-Day Gift That Won’t Break The Bank

We’re all about the experience that comes along with gift giving. The way a well planned and thought-out gift can make someone feel… all while keeping you (or your brand) top of mind. But, how do you accomplish this fête without spending too much dough?!?! Here are just three of our tested-true tips to keep your wallet full while gifting a little bit of love:

Post-season stock up –  Grab goods and gifting items at the end of the season or after a particular holiday. For example, we picked up our super cute Sugar Paper red boxes right after the Christmas holiday at a 50% off… can we say “thank you, Target?!?!”

Purchase items from unexpected places – We scored our oh-so-fun polka-dot socks from Michael’s dollar bin! Woo-hoo! Who says you have to go to a clothing store to find cute clothing or accessories anymore?

Buy in bulk, distribute accordingly, have fun – Our super-posh disco ball tumblers were purchased locally from Westminster’s “it” boutique, Cultivated. Because we purchased quite a few when the boutique was running a sale, we were able to take advantage of a pretty sweet discount… Fear not! You can apply this tip almost anywhere. Look for trendy finds from your local Sam’s Club or BJ’s… (yes, there are trendy finds there… we know…  who’d have thunk).

Happy sourcing, shopping & scoring!!!

 

 

Boss Babes & Business Bestie

Yunice Jena’ Emir, Love Always YJE

Love Always YJE is a fashion brand focused on sparking a movement that encourages people to spread and give love—beginning with self.

YJE launched the brand as her custom love letter to fashionistas and fellow love enthusiasts. Inspired by her affinity and all things associated with love, Yunice birthed the brand as a way to give and spread love globally through fashion. For the brand, it all begins with love poured into each design, garment and package. YJE’s mission to spread love extends to the person wearing Love Always YJE apparel, which impacts everyone who sees or comes in contact with the brand.

Founded and based in Atlanta, all Love Always YJE apparel and accessories are custom designed and packaged locally. Each package contains a love letter from Love Always YJE, a blank notecard and stamped envelope. The goal is for fellow love enthusiasts to write their own letter and send it to a loved one!

When was the last time you wrote a love letter? Make sure you follow the love journey on Instagram, Facebook and Twitter (@lovealwaysyje) and www.lovealwaysyje.com.

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New News(letter) and Blog

Hey there,

Gosh, can you believe we’re already in the 2nd week of 2017?!?! We’re super excited about all of the amazing things in store here at Cover Paige Creative (CPC), but we’re most excited to take you along this journey with us via our new newsletters and blog. We want to provide you with your own toolkit of design, digital, style and marketing tools that we gathered over the last 15+ years. So, here’s what you’ll be privy to in our bi-weekly newsletters and blog:

Tips, Tricks and Tools

This section is just for you and it’s fabulous!!! We’ve learned so many amazing social media hacks, design, styling, production and marketing tips over the years and figured it’s time you know them too. Dive into this section to swim in a sea of tried and true goodness.

Inspo Corner

Whether on our laptops or in our travels we’re constantly taking in awe-inspired creations, ideas and inspiration from EVERYWHERE… and we mean everywhere….annnnnd we’re dying for you to get in on the goods too.
Boss Babes & Business Besties – We know some out-of-this-world #bossbabes and business folks and want to introduce you to them. Learn more about these trailblazers and how they’re changing the game for women, entrepreneurs and creatives everywhere.

All Things CPC

We’ve been privileged to work on a myriad of projects; from amazing blogging conferences, stunning design builds to national marketing campaigns and more. Preview what we’re doing and learn from us in real-time for application in your own projects.

Also…Meet Olivia

In this new year, we’re welcoming new things and want to start with our newest CPC Team Member, Olivia. Olivia serves as our Design & Communications Assistant with a penchant for fashion, digital design and all things creative!

She is currently working towards a Business Communication degree with the goal to become her own fierce businesswoman. (Yaaas…. #ladyboss in the making). She can be seen designing some of our social media content, forming new business partnerships and working behind the scenes on projects.

Olivia’s goal is to inspire through her work and assist others to thrive creatively. Want to say hi to Olivia?!?!? Hop on over to our Instagram page  to welcome her to the team.

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