Coca-Cola × Blogalicious — Multi-City Pop-Up Experience

“The Blogalicious Pop-up Experience" reintroduced Coca-Cola's "Share a Coke" campaign through immersive, tactile brand activations across Atlanta, Washington, D.C., and New York City to 500+ attendees across a 3-month campaign.

Turning a classic campaign into a citywide conversation

The Ask

Blogalicious enlisted Cover Paige Creative to lend its expertise to its multi-city events for Coca-Cola®. What Blogalicious needed was a way to not only send a unified co-branded message in partnership with Coca-Cola but a way to excite and engage its target consumers in preparation for its annual Blogalicious Weekend Conference.

Areas of Support

Cover Paige Creative ideated “The Blogalicious Pop-up Experience". Highlighting the thematic experience of "Share A Coke with Your Tribe" which helped to reintroduce Coca-Cola's wildly successful “Share a Coke” program in conjunction with the Blogalicious Weekend 2017 "#TribeUp" message. We highlighted the brand in each of its multi-city stops - Atlanta, Washington D.C. and New York City. Using each event as an opportunity to educate attendees about the Coca-Cola brand with fun facts, data and metrics through the power of our immersive (vignette) marketing experiences - where we showed our attendees (in different scenarios) how and where they may "Share A Coke" with their "tribe". Using the power of touch, taste, and sound we created an atmosphere for the pop-up attendees to interact with a full range of the Coca-Cola products in an unforgettable way - making a deep connection to the brand. We topped it off with additional engagement opportunities featuring; interactive panels, celebrity interviews, a killer DJ, MC, giveaways, dancing, and networking galore.

The Impact

By the time guests departed from each event they walked away with a more extensive knowledge of the Coca-Cola family of products as well as a rich appreciation, awareness, and loyalty for both brands.